The IntArah Group is committed to the success, marketing and promotion of the Arabian horse. Owned by partners Luciano Cury, Mario Zerlotti and now newly introduced partner Cindy McGown, the IntArah Group shares a desire and mission to once again celebrate the excitement and economic benefit of high end auctions where breeders and buyers can expect to find the very best the breed has to offer. The Group anticipates the IntArah Auctions will soon be recognized as a place where members of the Arabian community can participate in an event that will encourage the success, the energy and the glamour of the great auction sales of the 70’s and 80’s.
In 2011 The IntArah Group introduced the premier event and first of its kind, ‘The Dream Embryo Auction’, in Brazil. There were 35 consignments consisting of the finest unborn foals in the world. The live auction garnered over 1.9 million dollars in sales. Those in attendance will attest that the event was everything it had promised to be, elegantly designed with fine linens, beautiful lighting, excellent food and a spectacular opening with an IMax style video presentation. It was impossible to not be stimulated by the powerful sound and beautiful visual display of creation presented in the video. It was then that the IntArah Group fully understood that the ‘Dream Embryo Auction’, was and idea and concept that could succeed worldwide.
The concept of the embryo auction is easily explained; the goal is to offer for sale unborn foals, also known as embryos that are of the finest bloodlines available in today’s market. The sires and dams of these foals will be many of the most successful Arabian mares and stallions in the World. The opportunity to purchase an unborn foal out of a mare that many breeders could only dream of owning, was the inspiration for the title, ‘Dream Embryo Auction’. Embryo sales have been quite successful in the private market for several years. The IntArah Group is motivated to providing that dream opportunity to the Arabian horse community in an elegant, tasteful and exciting setting and believe that by doing so, the market will be once again ignited and inviting to those who seek the elegant lifestyle offered by the Arabian horse.
Every detail has been considered in both the process of consignment and the purchasing of these unborn foals. Careful consideration has been placed, practiced and confirmed to ensure both the buyer and the seller are not only satisfied but encouraged to participate again.
What makes makes the IntArah Dream Embryo Auction so unique and a one of a kind event in the Arabian horse industry is that it is in fact a "Buyer" and "Seller" risk auction.
The 2015 IntArah Dream Embryo Auction took place in one of the most exciting cities in the world, Las Vegas, during one of the most anticipated horse shows of the year, The Arabian Breeders World Cup. On Saturday evening The IntArah Dream Embryo Auction opened the doors of ‘The Showroom’ at the South Point Casino and welcomed registered bidders, Arabian horse enthusiasts and participants to be seated at elegant tables with fine linens, beautiful lighting, wonderful music and video presentations of some of the most spectacular Arabian mares and stallions in the World.
The Dream Embryo Auction included 18 Unborn Foals sired by and out of the finest pedigrees available in the world today and 6 Embryo Rights to some of the International communities most elite mares. The Auction totalled $1,450,000.00 ($60,400.00 average sale priceper lot). An Embryo Right to one of the most celebrated and beloved Arabian mares of our time, RH Triana was the high selling consignment at $200,000. The incredible success of the first IntArah Embryo Auction in Brazil (2011) sparked great interest in an auction here in the United States. With the outstanding average sale price of $56,000 per lot, The IntArah Dream Embryo Auction in Brazil truly was just the beginning.
Written by Riyan Rivero for Knight Media Networks, Inc
The IntArah Group salutes the consignors, the successful bidders and the Arabian community for making The IntArah Dream Embryo Auction one of the most exciting events of the year.
Click Here To View the 2015 Auction Catalog
Catalog designed by Arabhorse.com, Inc and printed by The Arabian Horse Times
For more information please contact one of the members of The IntArah Group,